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Sound is OFF by default - Turn it on for the full vibe!
Sound is OFF by default - Turn it on for the full vibe!
Context
Mây Kitchen is a new Asian eatery set to open in late August 2025 in Rennes. With a strong focus on organic food and signature recipes, the restaurant needed a fresh and modern visual identity to reflect its values and communicate clearly with a health-conscious, design-aware audience.
Approach
The creative direction was built around warmth, simplicity and natural freshness. Earthy colors, clean type and minimalist layouts were chosen to reflect the brand’s organic positioning.
I was responsible for the full creative direction and production of all brand visuals outside the logo. My scope included:
- Visual identity development.
- Menu, print and packaging design.
- In-store communication.
- Food styling and photography ( View full images HERE).
- Digital assets for launch promotion.
