Software
Maxon Cinema 4D (Redshift), Adobe After Effects, Photoshop, Quixel
OBJECTIVES
The campaign aims to reinforce the brand identity of Maison Margiela Fragrances and enhance the consumer experience of Parfum de Garden by linking the fragrance to themes of nature, freshness, and sophistication. By emphasizing the product’s connection to natural beauty, the campaign strengthens the narrative surrounding its essence.
The primary goal is to evoke a sensory and emotional response that reflects the impact of the fragrance. Through a visual approach, the campaign seeks to connect consumers with the product's essence before they physically experience the scent.
By linking nature-inspired visuals with the conceptual narrative of a garden, the campaign draws a parallel between the fragrance’s sensory impact and the lush, dynamic visuals that surround it.
