Modeling SoftwareS. Maxon Cinema 4D, Adobe After Effects, Photoshop
Texturing Tools. Quixel Mixer
Render Engines. Redshift
Supplementary Tools. RealFlow, REAPER
OBJECTIVES
The "Nike LeBron 19 Chosen 1 All-Star" project celebrates LeBron James' career and life with a design tailored for his return to Cleveland during the 2022 NBA All-Star Game.
Showcase the cutting edge features of the LeBron 19.
Highlight Nike's ongoing commitment to innovation and customer comfort.
Build a strong connection between the product and its futuristic, boundary pushing design.
Highlight Nike's ongoing commitment to innovation and customer comfort.
Build a strong connection between the product and its futuristic, boundary pushing design.
Ideas Development
Sci-Fi Theme
The project adopts a science fiction inspired aesthetic, incorporating.
Futuristic neon colors.
Metallic textures.
Holographic elements.
Metallic textures.
Holographic elements.
Energy and Movement
High energy animations and fluid transitions align with the themes of speed, athleticism and impact.
Production Frames
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SCENE 1 / City Panorama
SCENE 2 / Demonstrating Material and Structural Design
SCENE 3 / A vision that combines products and the future
3D modeling examples
Teaser
watch the video
